The Avila Dolphins are a year around open water group that swims and kayaks in Avila Bay California. The Dolphins welcome and interested swimmers regardless of ability and together get aquatinted with the chilly Pacific Ocean. Despite new members often finding them through work of mouth or online, founded years ago the group never had the change to develop a visual brand or website.
Their logo and assets needed a visual style to reflect their cheerful and welcoming demeanor that would also be simple and cost effective to print. Choosing a brush pen custom lettering approach combined with flat geometric illustrations, a logo and mark were born for shirts, caps, and other club materials.